A Legacy of Passion A Future of Innovation
Our journey began four decades ago with a vision for ethical business. Today, we are architects of industrial and economic revitalization.
Milestones of Growth
MIG Group began over four decades ago, in 1982, with a vision to build a family business grounded in values, sustainability, and efficiency. It started with diversified trading in essential commodities such as flour, sugar, cement, metals, leather, and other key goods, building strong market understanding, resilience, and an entrepreneurial foundation that still defines the Group today.
This foundation enabled steady expansion into agriculture, manufacturing, finance, trade, engineering and construction, transportation, and energy, supported by strong international partnerships and a commitment to quality.
Today, MIG is evolving into a future-focused, technology-driven corporation. Building on decades of expertise, the Group is advancing its transformation through innovation and the upskilling of over 500 employees to lead its digital journey. MIG remains committed to progress, adaptability, and creating lasting impact across Sudan and beyond.
Forward with Purpose
Our journey forward is driven by expanding into high-impact sectors while strengthening the excellence that defines us. As we grow, we embrace digital transformation to enhance how we operate and compete. We invest in our people, empowering them to lead with confidence and shape the future. At every step, we stay close to our customers, innovating with purpose and building strong partnerships that move us forward together.
Vision
Leading diversified total solutions and impactful experiences, continuously inspiring our customers and stakeholders.
Mission
To provide a unique range of products and services by building an integrated value chain that empowers people and communities.
Our Values - The MIG DNA
Integrity & Professionalism
We operate with honesty, accountability, and high professional standards, guided by trust and responsible leadership.
Customer-Centric Mindset
Our customers are at the core of everything we do. We listen, understand, and deliver value-driven solutions and lasting partnerships.
Innovation & Resourceful Thinking
We challenge norms, embrace creativity, and transform challenges into practical, forward-looking opportunities.
Agility & Adaptability
We respond to change with agility, adapt with flexibility, and continuously evolve to stay competitive and relevant in a dynamic environment.
Commitment to Excellence
We are driven by performance, discipline, and continuous improvement to achieve sustainable success and long-term impact.
Sustainable Impact
We strive to create lasting value through economic growth, community support, and responsible business practices that benefit both people and society.
The Journey of Growth
MIG’s story is one of ambition, resilience, and continuous evolution. From a family business founded over 40 years ago to a diversified group shaping multiple industries, our journey reflects a legacy of growth driven by purpose and progress.
Guided by Experience
Behind every business unit, every product, and every service MIG delivers, there are people who carry the weight of that responsibility with purpose and pride. Our leadership team brings together decades of industry experience, deep Sudanese market knowledge, and a shared belief that doing business the right way is the only way. They don't just set direction, they set the tone for how MIG shows up, every single day.
Mr. Salim Mohamed
Chief Executive Manager
Mazin Adli
Group Marketing Manager
Dalia Khalil
Group HR Manager
Mustafa Abdelmonem
FMCG Sector Head
Magdi Mohamed
MIG Engineering & MIG Electrnoics GM
Ahmed Abdulmohsin
MIG Exchange General Manager
Mutaz Billah
Group Supply Chain Manager
Rakesh
Chief Financial Officer
Ahmed Kamal
Auto General Manager
Ahmed Miskeen
Group IT Operational Manager
Ali Osman
GAPCO General Manager
Global Partnerships
PRAMAC
Advanced power generation solutions powering industries, telecom, and critical operations.
AGG Power
Efficient, eco-friendly energy systems designed for performance and reliability.
BELARUS
High-performance agricultural machinery built for durability in demanding environments.
Indo Farm
Versatile and cost-efficient agricultural equipment adapted to diverse terrains.
OZDUMAN
Modern agricultural implements supporting end-to-end farming solutions.
ATF Power
Eco-friendly, powerful, and low-maintenance power generation systems designed for sophisticated energy requirements, committed to delivering world-class performance.
Automotive & Mobility Brands
Renault
Reliable, versatile vehicles designed for diverse environments and needs.
Škoda
European engineering delivers dependable, high-quality performance.
Energy, Industrial & Aftermarket Brands
Veedol
Premium lubricants engineered for performance across all engine types.
Aufine Tires
High-quality tire solutions ensuring safety, durability, and cost efficiency.
Rapid Tires
Reliable performance optimized for local terrains and conditions.
Electronics & Technology Brands
Sony
Global innovation leader in consumer electronics and technology.
Nikai
Trusted electronics delivering value, performance, and reliability.
Elekta
Affordable, high-quality home appliances for everyday living.
Financial & Strategic Partners
Western Union
Global leader in money transfer and financial services
BNMB
Strategic financial partner supporting MIG’s operations and growth
African Insurance
Technology-driven insurance solutions tailored to modern customer needs.
MIG-Owned & Developed Brands
African Paints
High-quality paints designed to meet the needs of both projects and consumers.
Bisco
Locally produced food brands delivering quality and accessibility
Zulal Water
New-generation bottled water production expanding MIG’s consumer offering
MOYA
Pure, refreshing water crafted with high quality to support your everyday lifestyle.
Candace
Affordable and reliable home appliances brand by MIG offering essential refrigerators, deep freezers, and water coolers for everyday use.
Movement
Advanced battery solutions supporting automotive, and industrial needs.
Pertola
MIG-owned energy brand, ensuring reliable import, storage, and distribution of petroleum products across Sudan.
Institutional Partners
FAO
A UN agency leading global efforts to end hunger and improve agriculture and food security.
ICRC
An independent organization protecting and assisting victims of armed conflict worldwide.
World Relief
A humanitarian organization empowering vulnerable communities and responding to global crises.
UNDP
The UN’s development agency working to reduce poverty and build sustainable, resilient nations.
WFP
The world’s largest humanitarian organization fighting hunger and delivering food assistance globally.
ZOA
An international NGO supporting communities affected by conflict and disasters to rebuild and thrive.
Telecom Partners
Zain
Leading telecom operator in Sudan, providing mobile and internet services with wide network coverage and innovative digital solutions.
Sudani
Together, our partners and brands create an integrated ecosystem that drives innovation, delivers end-to-end solutions, and creates lasting value across industries.